How do I turn "WOW, what a great idea, you've really got a niche!" into business?

[BusyLizzie]

When any new idea is introduced, people may like the idea, but many are reluctant to use the new product or service. They wait for others to give it a try. If everyone was to wait for someone else, then no one would try anything and there would be tons of products and services out there that are best- selling that would still be waiting for people to discover.
People who are set in their ways or have certain perceptions about your idea may be leery. They might ask, “Why should I pay you to do my errands when I can do them myself?” You need to find ways to counter any objections that come your way. When they ask something like that you can tell them that for every 5 hours they spend per week running their own errands, they lose 260 hours per year or 18,200 hours in their lifetime should they reach the age of 70 and that they can never get those hours back.
Another way to overcome an objection is to offer your service to them for free. Free, you ask? Yes, I said free. It doesn’t have to be a week free or a month free, but can be an hour free. Gyms offer free trials and Sunday edition newspapers include trial size products for people to try. In order for someone to see what your service can do for them, they sometimes have to sample the product, especially when you are first starting out and there is scepticism about the product or service.
For those that say the idea is great, ask them what it would take for them to use your services. Don’t ask Yes and No questions, but questions that ask for in-depth answers. Get to the core of what their worries are. Is it the price? Is it they see it as more of a luxury than a need? Do they see it as a passing fad? What is it exactly about this type of service they might or might not like? How frequently do they see this type of service being used?
Use articles and statistics that prove others are using the services of an errand or concierge service. There are numerous articles and news stories that you can find on the web that show success stories. Build this into your presentations or when talking to naysayers. If you have friends and family that have used you, have them give testimonials. Place these testimonials on your website and in your marketing materials.
As with anything, persistence is the key word. You have to be confident and passionate about what you do. You have to be a salesperson, even if that is not what you originally signed on to do. The product is YOU and your services you offer. If you can’t sell yourself, you won’t be able to close the deal.

Tara Dalrymple
Busy Lizzie

BPW Innovative Business Woman of the Year 2005
Finalist in Midlands and West of Ireland Regional LiveWIRE Young Entrepreneur of the Year Award 2005
Finalist in JCI Galway Entrepreneur Award 2006
Listed in Top 40 Irish Female Entrepreneurs: Image Business 2006
Finalist Network Galway Business Women of the Year Award 2006, 2009 and 2010
Listed in Top 100 Women in Business by Entrepreneur Magazine 2006 & 2007
Finalist in The Image Magazine Young Businesswoman of the Year 2008


Busy Lizzie| Busy Lizzie strives to improve our clients’ lives with our time saving services.
Tel: 00.353.(0)1 514 3401|Skype: busylizzielifestylemanagement | Email: tara@busylizzie.ie | Web: Busy Lizzie Lifestyle Management

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